Day One

Welcome, I look forward to discussing branding and marketing topics. What is working, what isn't and what is really annoying me.

In particular I want to discuss convergence vs. divergence. Are product categories coming together? Phone/camera/email? Or are they diverging? I believe that the oppportunity in marketing lies in divergence. Powerful brands are those that are first in a new category and stand for a singular idea.

Volvo - Safety. Starbucks - Coffee. Red Bull - Energy. iPod - Music Player.

Lots more to come. Stay tuned.

Comments

[Tom Asacker]

Hi Laura,

Great to see you blogging. Your branding views are rather controversial, which should contribute to some great dialogue (and critical thinking). Please keep your skin thick and your comments open.

Warmest regards,

Tom

[Paul (from Brand Autopsy)]

Welcome to the bloggerhood! We look forward to what you have to share. (Especially the things that annoy you!) We look forward to adding comments. ~ The folks from Brand Autopsy!