Business Blog Book Tour

Al and I have an exciting two weeks of blogging ahead. We are going to be taking part in 800-CEO-READ's Business Blog Book Tour. Over the next two weeks we will be making stops at the following top branding blogs to discuss our new book The Origin of Brands. I hope you will all join us at the various blogs to read our interviews and post your comments.

Tour Stops:

October 11th - 800-CEO-READ

October 12th - John Porcaro

October 13th - David Paull - Dial.Log

October 14th - BusinessPundit

October 15th - CrossRoads Dispatches

October 18th - Learned on Women

October 19th - What's Your Brand Mantra

October 20th - WonderBranding

Comments

[Alan]

I have to disagree with Laura -- I think GoDaddy.com was the most memorable ad of the SuperBowl. I am not alone in this opinion, talk radio stations were a-buzz with this one ad the following week and most of the discussion I heard harmonized that the majority of adds were boring and flat save this one.

I had no trouble remembering the ad or product after having been exposed to it just this once. And I promptly visited their website that week. The ad was the perfect blend of entertainment and brand exposure, and the only ad that had "testicles".

Perhaps the ad was unappealing to women or to an ultra-uptight moral minority. But to the vast majority of SuperBowl watchers, it was entertaining and memorable, and even more so for those of us that do business on the web.

I believe GoDaddy hit their target market on the head. As to whether their company can afford the price for this kind of brand exposure, and as to whether or not sufficient sales will follow such an ad, I'll leave that to their accountants.