
Al Ries and Laura Ries: The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
How divergence creates endless opportunities to build new brands.
Al Ries & Laura Ries: The Fall of Advertising and the Rise of PR
PR builds brands. Advertising maintains brands.
Al Ries & Laura Ries: The 22 Immutable Laws of Branding
Violate the laws at your own risk!
Positioning: The Battle for Your Mind
My father/partner's classic book on marketing.
Positioning: The Battle for Your Mind
20th Anniversay hardcover edition with updates and comments
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