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February 2009


Morgan Ramsay

One of my colleagues produced one of the better commercials for Doritos called "The Chase". Despite being featured on such outlets as CBS and FOX as Doritos' great new Superbowl ad, the ad was never broadcast for whatever reason.


The Pepsi Max has been in europe for years as the diet cola for men. Later I heard it outsells regular pepsi and even diet pepsi. I have always been wondering why they didn't kill regular pepsi and diet pepsi. I know lots of people how loves pepsi max but I can't name one who loves regular pepsi. Lots of diet coke drinkers have switched to Pepsi Max of both genders.


Ben Nesvig

How bad were the GoDaddy commercials? This blog post chronicles the feedback on Twitter from people who have GoDaddy accounts and were upset by the commercials.


Great post. What did you think of CareerBuilder's ad? I thought it was up there with Monsters.

Laura Ries

Budweiser's strength is not just with one ad in any one year. But multiple ads over multiple decades with a strong, powerful message of leadership. This year Bud's ads might have not have been the funniest, but the ads got the job done. I think any Bud ad with Clydesdales and heart beats any ad with frogs or juvenile humor in the long run for them.

Pepsi could have done a LOT better, you are right. With Obama in office and a logo that looks a lot like his Pepsi could have hammered the idea of a new generation taking over.

The Pepsi Max ad in particular was a disaster. The Diet Cola for Men would have been a good idea if they had given it a better name and position and introduced it 10 years ago. Coke has won that battle with Zero. A terrible name, but in a battle of line extensions the leader typically wins (Bud Light, Diet Coke)

Ads should not just entertain, they should also have strong visuals that hammer an idea in the mind.

John Leschinski

Really? I, as well as everyone else I've talked too, thought the Bud ads were the worst.

Michael H. Buselli

I thought Pepsi had a weak showing, too. They bought a 60 second space on a "Forever Young" theme and forgot to tell us what it was all for until the last three seconds. The only reason I even remember that commercial belonged to Pepsi was that I happened to read one of their marketers' blog entries about it. The PepSuber commercial later on made a clear brand association, but there was no message to go with it. Pepsi ended up paying a lot of money to air a message with no brand, and then a brand with no message. What do you think?

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