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June 2010

Comments

Nursing pajamas

i love McDonald's and wherever i go, i'll never miss it!

Martin Calle - Calle Company

Yes, but isn't "response" just the surface? Everyone feels or perceives that hollow response and desires that McDonald's peel back another layer of the onion. Are these glasses made in China? Are they made by the same organization that tainted Mattel's toy's with lead paint? When someone tampered with Tylenol capsules we created Tylenol Gelcaps, the first gelatin enrobed tamper proof capsue. Now everyone has a gel or liqi cap. But Tylenol was first and that "product based" response recaptured the 92% of capsule segment sales lost to cyanide tampering. So why do we applaud companies like McDonald's for just putting a PR Band Aid on it. Why don't they really do something? Personally, I couldn't care less if McDonald's doesn't have the best burgers. In their minds they do ... CQCQ ... Consistency, Quality, Confidence, Quantity ... ergo about a trillion burgers served. They just consistently have the same burger no matter when you get it or where. That's quality to McDonald's. I also managed the account during my Leo Burnett Days. Anyway, great post but that PR Balm most companies apply to every consumer bruise ... is it really that effective? I know 70% of America eats at McDonald's at least once a month, but with their new healthier menus, why doesn't 70% of America go to McDonald's at least two or three times a month. Having called on McDonald's for years I know that's one question no one asks inside and that the answer is not one anyone wants to find ... because if they do, that person should be made President. Thanks for another great thought provoking post Laura!

FAP Turbo

Those company's got a lot of money. they wont be affected with that

Megan Zuniga

It was very admirable what McDonalds did. But yeah, their food isn't very healthy either. :) Hrm, healthy and fast food don't go together in a sentence. LoL. Anyway, if you want healthy food, you won't find it in McDonalds.
And yeah, some crisis may be too hard to get out of.
But the good thing about all of these is that we can learn from their mistakes. I guess McDonalds hasn't learned from the "dangerous toys made from China fiasco"
PS...Sharing useful tips on how survive on the tough times: http://sn.im/w6rw2

Megan Zuniga

It was very admirable what McDonalds did. But yeah, their food isn't very healthy either. :) Hrm, healthy and fast food don't go together in a sentence. LoL. Anyway, if you want healthy food, you won't find it in McDonalds.
And yeah, some crisis may be too hard to get out of.
But the good thing about all of these is that we can learn from their mistakes. I guess McDonalds hasn't learned from the "dangerous toys made from China fiasco"
PS...Sharing useful tips on how survive on the tough times: http://sn.im/w6rw2

Angel Lam

I agree that McDonald really put a great effort on building its Corporate Social Responsible image. However, as the smart consumers, we do concern more about the quality of food offered by McDonald rather than the little tricky things. Did McDonald improve the ingredient of hamburgers? To make it more fresh and healthy rather than just offering low quality fast food. Did you all realize that the size of hamburger is smaller year by year? It is my observation in Hong Kong. Let all consumers get the real benefits. WE NEED HEALTHY FAST FOOD. NOT THE LOW QUALITY FAST FOOD. SMALL IN SIZE AND NO IMPROVEMENT AT ALL :(

Erik Johnson

Speed is key when stopping a crisis. McDonald's is doing the right thing. If the BP crisis was only that easy. BP probably could use any distraction at this point.

Although I love the response I'm not lovin' the tag line at McDonald's.

Erik Johnson
http://www.BrandAidblog.com

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