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November 2011

Comments

Janet

I've had a Mac prectically since they first hit the market, and iPhones and iPods...your typical Apple freak. I always thought Steve Jobs was a genius but never of the design part, concept and delivery was his forte. Too bad to see him go so young.

jason walker

Basically, let's get it right: Steve Jobs was a genius!

Joe Redford

What ever your secrets are, you made the whole world a better place and you thought us alot Steve Jobs.

Paul Dushkind

I haven't been aware of Steve Jobs ever taking sole credit for anything.

Peter J Mills

Hi Laura, I enjoy reading Ries' Pieces, but it's sad to see you abandon your earlier position on the iPhone and convergence. Yes, the iPhone is wildly successful - and I recall that you and your father predicted otherwise. But isn't it merely an interim technology? In time, its functions will surely diverge, as you indicated in The Origin of Brands. A goose can walk, it can swim, it can fly. Geese don't rule the world, humans do. Homo Sapiens, a specialised animal that can really only walk (and run), proved more successful in the long term. The iPhone is a goose, even if it doesn't look like one at the moment.

Mac Mass Mailer Guy

Steve Jobs has truly great marketing skills, such as innovation and communication. He knows how to innovate things. But innovation would not be so interesting with out a good market positioning. And with his superb communication skills, either by words, audio and visual, he have taken his innovation to the number one market position. Thanks for this interesting post. I actually shared this to some of my social bookmarking websites. Actually, you can also visit my website at http://www.macmassmailer.com/mac-mass-mailer-keygen.

Mac Mass Mailer Guy

Steve Jobs has truly a great marketing skills, such as innovation and communication. He knows how to innovate things. But innovation would not be so interesting with out a good market positioning. And with his superb communication skills, either by words, audio and visual, he have taken his innovation to the number one market position. Thanks for this interesting post. I actually shared this to some of my social bookmarking websites. Actually, you can also visit my website at http://www.macmassmailer.com/mac-mass-mailer-keygen.

JS

Dear Ms. Ries, I usually enjoy your columns very much, but this one seems very odd to me. The reason for this is that you get several important facts wrong, turning the rest of the article into an interesting study in cognitive dissonance, i.e. wringing the facts to make them look like they fit your ideas.
Steve Jobs wasn't a technology genius -- the work you reference for Atari was actually carried out by Steve Wozniak. Jobs wasn't a design genius either, because making someone else redo the circuit board because you don't like the look of it doesn't turn you into a designer. Also, most of today's Mac are designed by Jonathan Ive.
You would've known these things if you had followed Jobs' career before he died. Or, you know, read up about him, for example in his biography. The New Yorker also has a nice piece on exactly that facet of Steve Jobs: http://www.newyorker.com/reporting/2011/11/14/111114fa_fact_gladwell?currentPage=all

What Steve Jobs actually was a genius of is taking credit for other peoples' work and marketing it as his own. He was, indeed, a marketing genius.

Kudos for jumping on the Jobs-bandwagon, though. That's guaranteed to bring in some pageviews.

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Kamil Ali

Perfect timing Laura. For years I was thinking the same the success behind Steve Jobs' brands!

When iPhone was launched I was also skeptical about the success. As he described it as a convergence device. I didn't concentrate on iPhone for years, yet it's touchscreen along with GPS feature always fascinated me, I used to think of it a 1st touchscreen device, and it's technology will be copied by competitors soon! Now we have many touch screen brands!

I wonder, why you and I, both, think the same?:)

max

It's interesting seeing him being consistent for all those years

anni

Steve Jobs is the one who we know all over the world and remember him for ever.

caoyi

Steve Jobs was a hero of 21C. I show respect to him.

Patrick Scullin

Great summation of a fascinating life of outstanding insights and achievements. Jobs was truly our Edison, Einstein and Henry Ford rolled into one amazing human who could empathize the benefits of technologies better than anyone else. Thanks.

Johnny

Super great blog post really hit nail of the Steve Jobs magic. It's interesting seeing him being consistent for all those years and finally every dot started to fit together and his vision started to blossom and finally took off.

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By Al & Laura Ries

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