Laura Ries discusses BP's brand problems stemming from its oil spill with Stuart Varney on the Fox Business channel on Thursday, May 6, 2010.
2 posts categorized "Television appearances"
May 06, 2010
March 24, 2010
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- Laura Ries: Visual Hammer
Nail your brand into the mind with the emotional power of a visual hammer. War in the Boardroom
Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About ItPositioning: The Battle for Your Mind
20th Anniversary hardcover edition with updates and commentsThe 22 Immutable Laws of Branding
Violate the laws at your own risk!The Fall of Advertising and the Rise of PR
PR builds brands. Advertising maintains brands.The Origin of Brands
How divergence creates endless opportunities to build new brands.
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