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Laura Ries: Visual Hammer
Nail your brand into the mind with the emotional power of a visual. (*****)
War in the Boardroom
Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It (*****)
Positioning: The Battle for Your Mind
20th Anniversary hardcover edition with updates and comments (*****)
The 22 Immutable Laws of Branding
Violate the laws at your own risk! (*****)
The Fall of Advertising and the Rise of PR
PR builds brands. Advertising maintains brands. (*****)
The Origin of Brands
How divergence creates endless opportunities to build new brands. (*****)
You are so right Rich! The web, blogging and RSS are all trully amazing and have changed the game of branding.
Did you see that Webster dictionary annouced that Blog was the #1 word of the year!
http://www.m-w.com/info/04words.htm
Posted by: Laura Ries | December 2004 at 03:41 PM
I actually don't do RSS but have been regularly checking your blog to see when you were going to post again.
Sorry to hear you were unwell.
Looking forward to reading more of your insights in 2005.
Posted by: Lulu | December 2004 at 03:58 PM
It's a testament to the true power of RSS that you can be silent for 2-months, and yet your readers still find you the day you post again. With "the old web" you would need to start again from scratch.
Welcome back...!
Posted by: Rich...! | December 2004 at 01:49 PM