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November 2005



Great post. Got me thinking on my own city's slogan. Posted on my blog: http://joel.burslem.ca/branding-portland/


HotLanta is the ATL. Ties two pop concepts together. Opening day? Its like comedy...if you have to EXPLAIN a joke, you have failed. Same with slogans. Grey should be embarrased...I know I am.


A great article on Brand Atlanta ran in Thursday's New York Times and quoted me. Check it out: http://www.nytimes.com/2005/11/17/business/media/17adco.html


'Hotlanta' is the perfect nickname to take a small bite out of New York's 'Big Apple'.

Alan 'Brand' Williamson
Destination Brand Developer

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