Geox

Geox
Originally uploaded by ries brown.

The power of a focus! In only a few short years Geox has build a powerful global brand focused on one idea "the shoe that breathes."

Fantastic to see! When you build your company by narrowing the focus instead of trying to broaden your appeal, good things happen.

Today, the Geox Group operates in 68 countries with one mission: to deliver “breathability”. With a 32% growth, in 2004 Geox turnover reached 340.1 million euros with an export share of 45%.

And things continue to expand. That is, the profits are expanding while the brand stays focused. Bravo Geox!

Comments

[Rob Fields]

I have to agree. As I noted in May, they've done sucha good job of branding that my six-year-old knows the tag line. See more: http://www.marketingpopculture.com/the_spark/2006/05/sparks_may_15_2.html