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October 2008


Bruce Philp

I find this analysis a bit surprising from a positioning point of view. It seems to me that McCain was the attacker, being more about what he opposed than for what he stood. From where I sit, Obama was the one least inclined to stray from his own positioning, least inclined to be strident and defensive, and most inclined to prefer inspiration rover provocation in his rhetoric. A classic 'lighthouse' brand.

Politics aside, I'd love to believe that this might be the beginning of the end of Karl Rove-style marketing.


Hi Laura,

I've been doing some additional research on the author, Chris Flett, that I talked about on my last comment. His company is "GhostCEO" (www.GhostCEO.com) and his book is a bestseller. I found it on Amazon here. Anyway, he was in the NY Times last Sunday under the "Career Couch" and he makes reference to women's blogs like yours so I thought you might like to connect. I'd like to see you interview him and see what he's all about. I saw on another blog he was a guest blogger. His email is: [email protected]

Best wishes,



Laura, do you do any work with high tech startups? We are the FIRST and LARGEST student-run venture fund. We back exciting companies that could use some help in branding and marketing.


Great insight into several of the more visible advertising fights of the last few decades. And -- Thanks for sharing your insight!!


Hi laura


Hi Laura,

Just wanted to say that I've started reading your blog. I'm wondering if you have heard about the book, "What Men Don't Tell Women About Business". I heard the guy (Chris Flett) on the Today Show and thought you probably have already heard of him. I'm wondering what your thoughts were. He seems to be really taking on the 'Old Boys Club". I just emailed him, but haven't heard back.

Anyway, keep up the great writing.




Just to add something to the attacks articel. Perception is the reality. I have never perceived a dunkin donuts as a place for coffee. Also, I wouldn't dare to date someone to a Dunkin. donuts are sort of messy. Another favor Starbucks is doing to the world is offering a non-alcoholic place for social relations. My brother was complaining that his 14 year old daughter goes to Starbucks and has 7 dollar cups of coffee. I said to him, would you prefer her to tell you she is in a bar?? He understood my point. Starbucks is an excellent invention.


Hi Laura,
we should be always proactive to change ourselves and communicate to distinguish from competitors! Shouldn't we? But if it is about reinforcing or reinventing our brand and positioning with new ideas!.to instill customer orientation to new idea..we should probably put down our message. Shouldn't we?


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