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May 2009


Bucket Trucks

Yeah, great articles. but as Howard says there is some flaws.


I agree that one of the most important things in the positioning era is what you name your company. Swift is great for a trucking company but not for a school.

Good luck with the makeover.
Enjoy Nigeria!


Spell checker for dyslexics by dyslexics:

Ghotit super spell checker assistive technology was developed by people that have dyslexia and who are coping with their dyslexia every day. For over a decade, the founder of Ghotit had a vision of the "ideal" writing assistant tool for people with dyslexia that if made available, will dramatically improve their writing abilities.
The benefits of regular spell checkers are limited for people with dyslexia. Your spelling has to be very, very close in order to get corrected spelling. Ghotit super spellchecker is aimed at dyslectics and includes the following unique capabilities:
1. "Outrageous" spelling mistakes are captured and corrected
2. Advanced context-sensitive spelling algorithms are applied, pointing to out out-of-context (but correctly spelled) words.
3. Definitions and sentences are offered to help choose the correct word
4. Integrated text to speech service is included so that you can confirm that what is written is the exact text you intended to communicate.
Ghotit offers a high performance super spell checker, enabling people with dyslexia to dramatically improve and gain confidence in their writing.
Ghotit offers its services FREE to educational institutions.

Ghotit website at www.ghotit.com.

A new Ghotit review http://speedchange.blogspot.com/2009/03/word-accessible-wordtalk-and-ghotit.html

Norbert Kilen

Thanks for such inspiring post. In my opinion they can move their identity from dyslexia-school to life-success-despite-dyslexia-school. I believe that from parents’ point of view its much more interesting. Another interesting path is in my opinion building image on the legend about Gail Swift and her specific methods/ care etc. I am waiting for your solution and I hope to learn sth:)

Craig Johnson

Howard, I've talked to parents at the Swift School and it's amazing to hear their stories of how the school gave their kids hope and different ways in which they can adapt to learning.

I'm sure there are different philosophies out there, but there is no doubt that the Swift School is changing lives.

Laura Ries

Numbers and percentages can always be disputed. But what is clear is that many millions of kids are finding learning the fundamentals of reading extremely difficult and that teaching phonetics and orton-gillingham works wonders. I think dyslexia is becoming a term that covers many different reading issues, which is OK. It means more attention will be brought to the problem.

Thanks for reading.

Howard Margolis

Much of what you wrote is valuable. But two of your points are arguable. One is that 15-20% of the population is dyslexic. As the cliché goes, “define it.” Different definitions produce far different figures. The neurological figure is probably much lower than 15%, which raises the second error. Little if any evidence shows that most children’s reading disabilities or reading problems are caused by neurological deficits or insults. In most instances, the assumption is made by exclusion. The fact that some struggling readers have problems segmenting words into phonemes and associating sounds with letters doesn’t mean that their problems are caused by neurological deficits or insults. (Of course, one can argue that all learning is ultimately neurological.) Simple brain scan studies do not define causation. And even if they did, they have yet to tell us how to treat reading disabilities.

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