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July 2013



You're right, Laura. Hightail is potentially a great name for something that wants to get going fast, but there's no speed in that logo.

I can understand the desire to transition names by pulling along the old paper airplane for a while, but they should give us a hint about where they're going.

David Robinson, your comment about the invisible T above the H now has me really worried now. What good does "Thightail" do? Yikes. Visions of scandal come to mind for me.

David Robinson

Hi Laura,

As you know brands are hard to build and it takes time. No one gets it perfect out of the gate, the hammers are coming! :) Also note the negative space between the line above the H and see what it spells.

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