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September 2017
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By Al & Laura Ries
Laura Ries: Visual Hammer
Nail your brand into the mind with the emotional power of a visual. (*****)War in the Boardroom
Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It (*****)Positioning: The Battle for Your Mind
20th Anniversary hardcover edition with updates and comments (*****)The 22 Immutable Laws of Branding
Violate the laws at your own risk! (*****)The Fall of Advertising and the Rise of PR
PR builds brands. Advertising maintains brands. (*****)The Origin of Brands
How divergence creates endless opportunities to build new brands. (*****)
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